The first thing you would want to do while creating a new Email Message is to assign it to the lists that will use it. (Creating a campaign that uses either of those lists will have it available for sending.)
Second, select a format of your email. Now this is something you wouldn't find in a regular email client. Here you can select whether to send a text-only email, HTML-formatted email, or both in one (MIME email). Depending on this setting, you will have one or two slots for writing the email body underneath.
Then, the Email Subject. This should be self-explanatory. Do not forget that you can use personalization tags here as well if you choose to do so.
From Name and From Email are something every email message should have, and in your list of recipients, you might wish to send emails from different departments of your company ([email protected], [email protected], [email protected], etc...), and that's where these inputs come in handy.
You can also click the Additional Settings link to reveal the box with settings that are not often used, such as: Reply-To email, Priority (Low, Medium [default], High), Character Set, Encoding).
When you have setup all properties for you new Email Message, you can now proceed to writing the message body (or two, if creating MIME-formatted email).
While creating a message, you can either use the editor to write the message right there, or, if you have already prepared content, you can also choose to Fetch from URL (if the content is located somewhere online) and Upload Content (if you have it on the computer you are sitting at).
If you choose the Fetch from URL option, the box to enter the URL will appear. Once you enter the URL, you will have 3 options:
- Push it to Editor will fetch the URL content and bush you straight back into the editor so you can continue editing that content if needed
- Fetch at Send will create a message containing a URL only, that will be used to fetch the actual content at the time the campaign is sent out
- Fetch Personalized, the system will behave in the same way as with Fetch as Send, but with one exception: you can use personalization tags in your URLs (Example:http://www.example.com/externalURL.php?email=%PERS_EMAIL%). This way, system will fetch that external URL for every subscriber individualy. That will allow you to further customize your mailings outside of the mailing software. Your external script can use any of mailing software personalization tags to identify a subscriber in your external script, and deal with errors as needed.
Be careful: Even 404 pages will still return some result and still get sent to your subscribers.
Also, please allow some extra time for sending messages that use this option, and be aware that this will create some additional network traffic during sending, since the message content has to be fetched for every single subscriber separately.
Under the message body, you can add attachments, if you wish to send any with this message.
And that is it, click the button, and your Email Message will be saved. You can also send a test message or continue to send a campaign using this message right away.